The puppet master is the shadowy figure or entity that is actually controlling the entire debacle, even if this control is designed to be utter chaos.
Popularity does not always equal skill or competence. However, it can be quite exploitable when a particular brand loyalty can be highjacked to push an agenda.
Insider threats can be witting or unwitting. But they both aid the adversary into achieving their goals. Today this is happening more often than people think.
Adversarial propaganda does get repeated verbatim on mainstream media, and sadly enough, also by elected leaders. According to colleagues, MTG is one of those.
There is much to be said about group mentality whenever people feel they are part of a movement bigger than themselves. Yet it can evoke pride, or manipulation.