J. Marcelo Baqueroalvarez was born in San Francisco de Quito, Republic of Ecuador in 1978. He moved to Fort Lauderdale, FL - USA in 1995.  In the same city he graduated High School and College and co-founded Kika Screen Productions, INC., a video production and multimedia company with his family.  In 2003 he answered the call of duty and joined the United States Navy.  He spent 20+ plus years in uniform and will be retiring in April 2024.  

While serving in the Navy, he rose to the rank of Senior Chief.  Most importantly during his tenure he married his wife Alicia, who also retired from the US Navy as a Chief.  Alicia and Marcelo welcomed to the world their daughter Samantha. The family set roots in Chesapeake, VA-USA after finishing a multi-year tour of duty in Naples, Italy.

In 2013 Marcelo Founded BeeZee Vision, LLC with his brother David in Chesapeake, VA. The company specializes in Web Design and Development. The company does Customized Web services via www.beezeevision.com and an automated web services marketplace via www.BZVweb.com.  The concept of BeeZee Vision started when Marcelo was stationed onboard USS LAKE ERIE CG 70 when it was home-ported in Hawaii.

In November 2020, Marcelo Launched Half Life Crisis to showcase his daughter Samatha artwork and as platform for his own writing and artistic expression.  The concept of Half Life Crisis started in 2011 when visiting friends in Lithuania.  Today Half Life Crisis audience has expanded to 79+ countries, and we are making updates to our website and social media presence. 

In 2023 Marcelo launched his first two books "AUTHORITARIANISM & PROPAGANDA The Puppet Master Tools" and "WOKE & PROUD The Charlatans' Inconvenience" - these books are two out of four manuscripts he completed while deployed, underway, and abroad onboard USS COLE DDG 67.  These books launched his new career as an author.

Marcelo has been an artist and a musician from a young age.  Under Half Life Crisis he writes insightful articles in exuberant detail about things that are affecting our world.  He is also an advocate for the arts and wants to leave a better for his daughter Sammy.